Social Media Management

Facebook.
Twitter.
Foursquare.
Reddit.
Blogs.
Delicious.
And numerous others.

Are you on them? Do you even care?

You should. You should actually care a lot.

Whether you already have a presence in the social media landscape or not, the truth is that not having a social media presence will hurt your brand. Why? In order to remain competitive in today’s market, whether you’re an industry giant or a mom-and-pop shop, having a social media presence is essential as more and more companies and individuals are joining social media networks everyday. Being on social networking sites will allow you to provide active and engaging content that will serve to significantly expand the influence that your brand has. In fact, recently, both Bing and Google have confirmed that links shared through Twitter and Facebook have a direct impact on rankings.

Want more statistics on the viral nature of social networks like Facebook and Twitter? Recently released statistics indicate that Facebook currently has over 500 million active users. Over 50% of these users log on every day, and people spend over 700 billion minutes per month on Facebook. 40% of these users follow brands, and 51% of those brand followers will purchase something from these brands. Twitter has 106 million users, 52% update their status everyday, 25% follow a brand, and 67% of those brand followers will purchase from these brands. As these social networks (and others) continue to grow in popularity, it is proven that people are continuing to engage with brands and businesses on a greater level because social networks encourage a greater feeling of community than traditional advertising means while simultaneously educating members of your market – they provide an ongoing conversation with a “friend.” Therefore, social media campaigns are not only a way to increase your brand’s exposure, but they are necessary as they directly impact rankings and are part of maintaining a competitive advantage in your market.

Furthermore, social media is a critical part of any business’ strategy because it allows a brand to interact with their customers several times on a daily basis. While most website content is static, social media platforms can be updated many times throughout the day with fresh relevant content, thereby allowing businesses/brands and customers the potential to have multiple daily interactions. All of this information can be tracked and counted so you can measure the success of a social media campaign. Furthermore, our experience at Revere has shown that social media sites are an essential part of any business plan in the following five areas, which we plan to focus on as we develop and expand your brand’s social media sites and content with our proven expertise: creating awareness among new, potential and returning customers by gaining followers and winning the news feed of these followers, increasing sales through special offers, coupons, and direct response and ecommerce options, market research and insight generation by using social media as a forum to let people share their opinions, voice concerns, or answer questions, customer service by responding to dissatisfied consumers in a short time thereby increasing brand loyalty and context, relevancy & integration by providing meaningful, educational and informative data & research, news, and making sure all online media are connected. These benefits that arise from using social media to expand the above five areas make social media a significant and critical part of any marketing strategy.

Our social media campaign strategy includes synthesizing what we have found to be the most successful optimization techniques and strategies with your brand in order to optimize the exposure, promotion, interaction and conversion rate of your brand/business with its consumers and brand authorities on the major social media outlets all while monitoring and providing measurable results of how fans/followers are interacting with your sites.

A social media campaign by Revere will help your traffic skyrocket, deepen your engagement with your market and build a community that promotes your brand and helps grow your leads and sales in a way you never thought possible. The social media landscape is relatively new and changing all the time. The social medial professionals at Revere stay on top of the market, bringing you the latest and best strategies along with their unparalleled experience to grow a community of fans, followers and friends who are fiercely loyal and essential to growth in your market.

Time for your brand to harness our expertise? Fill out our contact form today and be ready to take on explosive social media growth.