Mobile Advertising
Are you ready?
A revolution is on its way.
No, we’re not talking about chaos because the world is supposedly ending in 2012. Or a political revolution. We’re talking about the mobile revolution. And it’s most certainly coming. Will you be ready?
Forget about personal computers. The age of the phone is on its way. Gartner Research predicts that mobile phones will overtake desktop personal computers as the most common Web access device worldwide by 2013. Recent data also indicates that there are over 5.3 billion mobile subscribers worldwide. Mobile device sales soared in 2010, with smartphone sales showing the strongest growth. In fact, in the first quarter of 2011, smartphone adoption was up 15%, meaning 31% of mobile subscribers used a smartphone. And that number is expected to grow rapidly. Experts and analysts also expect the number of people accessing the mobile internet to rise to over 1 billion by 2013. In the US and Western Europe, 90 percent of mobile subscribers have an Internet-ready phone.
So what about some statistics for mobile marketing? Figures as of late May 2011 have indicated that 60 percent of consumers click through mobile ads on phones at least once a week. Predictions for 2011 indicate that the US mobile ad market will exceed $1 billion dollars this year, and mobile ad formats are currently dominated by messaging, display ads, search and video.
The statistics don’t lie. The mobile revolution is here, and businesses that want to stay on top of their markets will need to jump on board.
Enter Revere Ad’s mobile advertising department. We use our vast background of knowledge and experience in SEO and PPC to tailor a mobile marketing campaign for you. But, one caveat, mobile SEO/PPC isn’t the same thing as regular online SEO/PPC. It’s a whole new ballgame. That’s why wee stay on top of the latest industry research and insight to develop a plan for you to target this specific medium.
In fact, based on the statistics, we know that targeting the medium of mobile advertising is imperative to staying in the game.
A revolution is on its way. We’re ready.
Are you?
Want to know more about the mobile revolution and mobile marketing? Fill out our contact form, and we’ll get back to you on how you adding this kind plan to your overall marketing strategy will help you stay one step, maybe even two, ahead of your competitors.
